colamovies.com | Columbia's movie guide.

Nov182008

Register for the end of the world lottery

Posted by Gene in Sci-Fi, Viral Movie Marketing

I love viral marketing campaigns for movies.  That is I love to discover them and watch what they are doing.  Check this one out for the upcoming Roland Emmerich’s 2012. Go and register for the end of the world lottery now or you could perish…

Aug252008

Have Optimus Prime call your buds

Posted by Gene in Viral Movie Marketing

Neat viral movie marketing gimmick spotting: Have a phone call made to your buddy with Optimus Prime’s voice.

I remember the Snakes on a Plane marketing project where you could call your friends using Samuel Jackson’s voice.  This kind of thing is really neat and can be fun to play around with.  I guess it helps sell DVD’s every once and a while too…